The New Approach

May 16, 2013  •  Leave a Comment

Hello and welcome back, as promised, today we will continue the discussion from Monday, mainly the topic of our new approach, I will try to put it simply so that the concept will be easier to follow. Trust me when I had this talk with JValline about a month ago I thought he might never talk to me again, but for better or worse Fresh Fotoz is completely on board with this idea and we are excited to share it with everyone else.

The new approach is simply, we won't be charging for our  weddings.

Now I'll just let that sink in

And sink in some more

OK time to explain. Normally when you pay for a wedding photographer you give them $XXX before the shoot, or upon delivery of the CD, but usually it's required before the shoot. This can put a strain on the wedding budget, but I completely understand why high end photographers charge everything up front, because they know that once the wedding is over and the client has their pictures, then there is no real tie to keep them coming back for a photo album or large canvas prints, the real bread and butter of our industry. The new approach that we have figured out is simply, we will not require any deposit or upfront payment for us to shoot a wedding, actually, we will never charge to shoot a wedding, we plan to make our money on the back end of our services. Does this mean we plan to hold client pictures hostage? Well yes and no, Yes they won't be getting a product unless they pay for it, that shouldn't be unreasonable. And no, I wouldn't consider holding their images until they pay for them as a hostage negotiation per say, rather good business. The real hostage situation happens when a client is required to pay up front before the wedding occurs and before any pictures, time, or resources have been sacrificed. The couple is in the final stages of wedding planning, nerves and better judgment have gone out the window, and they are very easy to manipulate into more expensive packages, or even worse, being talked into paying some good money for just a CD. It has been my experience that most customers who fail to understand what it is they are paying for, tend to regret paying so much or not looking around for someone who really knew what they were doing and could offer premium services at a reasonable rate.

Your favorite Redding Wedding Photographers' new approach is aimed at centering around the clients desires for not just fantastic photography but also premium prints, displays, and albums they can truly be excited and proud to own. All of this is included at a price that is reasonable and affordable to the unique budget of the couple. It's a mutual exchange that benefits US as much as it does the CLIENT. Let me list these benefits one by one to make it easier to understand.

New Approach

  • Clients don't pay for anything they don't want
  • Affordable premium services are available even for clients on a tight budget
  • Insurance for the client, all images are uploaded to the cloud for years of future ordering option
  • Insurance for the photographer, If clients want prints, they have to go through you
  • Client gets a private professional online web gallery at no extra cost

Old Approach

  • Because a client pays up front, they are SOL if they don't like what they see.
  • If you can't afford a premium service or the photographer can't provide them, you are SOL
  • No insurance, clients have no automatic back up
  • No Garreteer a client will pay for prints after they have the CD
  • All online material is the responsibility of the client and look "shotty" at best

 

This should be enough food for thought to chew on for a while, on Sunday we will discuss in better detail what truly sets TPS apart from ANY area photographer

 

TPS


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